Peet’s Coffee is celebrating its 50th anniversary, and in honor of this occasion it has launched a new signature blend called “Big Bang” coffee. It’s now available in grocery stores and Peet’s cafes nationwide, including Northern California cities like Santa Cruz, Capitola, Berkeley, San Francisco, and Monterey.
I had the opportunity to sample this coffee recently by brewing some Big Bang coffee at home, and I enjoyed the resulting coffee quite a bit. It’s described as a medium roast, and I liked its bold flavor. Big Bang features some of the same premium coffees that are found in Major Dickason’s Blend (the best-seller out of all of Peet’s coffees) but it also has “Ethiopian Super Natural” which includes citrus notes.
Curious about why Peet’s named this coffee “Big Bang?” Peet’s founder Alfred Peet, who opened the first Peet’s retail café in 1966 and essentially kickstarted the craft coffee movement, died in 2007. A quote from “The Joy of Coffee” author/Atlantic Monthly editor Corby Kummer that appeared in Mr. Peet’s New York Times obituary said, “He was the guru of everyone in the gourmet coffee revolution. He was the big bang. It all started with him.”
To find a Peet’s Coffee location near you, use the Peet’s online store locator.
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