Santa Cruz Farmers’ Markets Pop-Up tickets selling fast

Farm-fresh grilled zucchini, sweet corn, beans and aioli from chef Kendra Baker at a summer 2016 farmers’ market pop-up breakfast. Photo credit: Tara Fatemi Walker

Tickets are on sale for the 2017 season of pop-up breakfasts with guest chefs at the Westside Santa Cruz and Scotts Valley farmers’ markets. The first event (the morning of Saturday, June 3 at the Westside market with chef Erin Lampel of Companion Bakeshop) is sold out, and limited tickets remain for the other three events. Cost is $38 and tickets are available for purchase online and at the markets. See below for more details. I attended a pop-up breakfast with chef Kendra Baker last summer, and it was a very unique, enjoyable experience with delicious food and drinks!

 

In other market news, there is a May promotion that greatly helps low-income Santa Cruz County residents. Traditionally, the Live Oak and Felton markets offer customers with CalFresh (EBT/SNAP) cards a dollar-for-dollar match up to ten dollars. For example, if a CalFresh customer swipes their EBT card for $10 of EBT tokens, they receive an additional $10 in Market Match tokens at no charge. A $7 swipe equals a $7 match. These matching dollars can be used to purchase fresh vegetables and fruits only. During the month of May, in recognition of CalFresh Awareness Month, the Felton and Live Oak markets are offering a DOUBLE MATCH program. Customers receive two Market Match tokens for every EBT token up to $10. So $10 dollars of EBT becomes $30 at the Felton and Live Oak markets. However, funds are going fast and might not last through the end of the month (chances are you can still utilize the promotion May 21 at Live Oak market, and possibly May 23 at Felton market, but not the following week).

2017 Pop-Up Breakfast Dates and Chefs with tickets still available as of May 19

(for full menus, visit the web site):

 

Scotts Valley market

  • July 8 – chef Brad Briske of Home

 

Westside market

  • August 5 – chef Katherine Stern of La Posta
  • Aug 26 – chefs Kendra Baker and Jessica Yarr of Assembly, The Penny Ice Creamery, and The Picnic Basket

Different local chefs are featured at each event. For each dish at these multi-course meals, nearly 100% of the ingredients are sourced from farms at the markets. Event proceeds benefit the markets’ public educational programs including the Foodshed Project. This year for the first time there will be a raffle at each event to raise additional funds for the educational and outreach programs. The prize is a $50 farmers market gift certificate.

 

Attendees choose their seats by placing their own plates and silverware at spaces along u-shaped, family-style tables beginning at 9:30 a.m. Selections made with ingredients sourced from the markets begin rolling out around 10 a.m. As the guests eat and visit, farmers and chefs share their knowledge and perspectives regarding agriculture, community and consumer choice within the food system. There is also live local music.

 

The first summer series occurred in 2013, and the farm-to-table breakfasts continue to draw sell-out crowds. For more information call 831-325-4294 or email education@santacruzfarmersmarket.org.

 

 

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