12 Days of Christmas Giveaway Day Five: Cheese Shop 831 in Capitola

Example of a gift basket owner Jillian Pirolo can create for you at Cheese Shop 831, photo courtesy of Jillian Pirolo

The prize from Capitola’s artisanal cheese store Cheese Shop 831 is a wonderful gift basket curated by owner Jillian Pirolo. Read below for how to win this fun “12 Days of Christmas Giveaway” item.

Pirolo opened Cheese Shop 831 in November 2020. She worked as a cheesemonger about 17 years ago and has always had a love of cheese.  After many years in the science and technology field, she returned to the cheese field and is glad she did.

The shop features about 120 gourmet cheeses at any given time. Some are from around the world, some are from local cheesemakers. Customers can sample cheese before they purchase it. Pirolo can prepare cheese platters for your special occasions; allow at least 24 hours’ notice for these.

Cheese Shop 831 has dozens of unique gifts—for the holidays and beyond—including fun tea towels, cheese boards, cards, chocolates, and other specialty food items. There are also wine stoppers, books and much more. Custom-made gift baskets tailored to your needs are available if you order in advance. You can also purchase gift cards in any amount or book a customizable “after-hours private party” as a unique gift to someone.

If you are shopping during the day, try going between 11:30 a.m. to 2:30 p.m. when you can buy one of Pirolo’s delicious grilled cheese sandwiches. Varieties rotate every two weeks; flavors this fall have included Brie with Fuji apple and chopped pecans or Havarti, Alpine and Provolone with spinach and artichoke. Sometimes fresh, hot truffle popcorn is available too. Follow Cheese Shop 831 on social media for updates and specials.

Regular hours: Tues, Wed, Thurs, Sun 10:30 a.m.-5 p.m., Fri-Sat 10 a.m.-5:30 p.m.

Expanded holiday hours: From Dec. 21-Dec. 24 they’ll be open 10 a.m.-6 p.m. for last-minute gifts

Information: cheeseshop831.com, IG @cheeseshop831, FB @Cheese-Shop-831-106562904105917

Suite V at Brown Ranch Marketplace (3555 Clares St.), 831-515-7406



One lucky reader will win a Cheese Shop 831 gift basket that includes a gift card (total value $75).

This particular contest is for Santa Cruz County residents only.

To enter, email your name to tara@santacruzfoodie.com by Saturday Dec. 18 at 10 p.m. with the words “I love cheese” in the subject line. The winner will be notified via email.

Side note: Please be aware that although my website is called santacruzfoodie.com, I am not affiliated with the Instagram account called santacruzfoodie – that is someone else’s account. My IG is @tarafatemiwalker. I have been told many people mistakenly believe @santacruzfoodie is mine.

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