Tag Archives: Peet’s Coffee

Win a year of coffee from Peet’s Coffee & learn about holiday drinks

Photo credit: Peet’s Coffee, used with permission

Earlier this fall, Peet’s Coffee launched a campaign called “What Fills Your Cup?” In honor of this new campaign, it’s offering fans a chance to win a year’s supply of coffee (via a $1,000 Peet’s gift card)—and there will be five winners. Peet’s invites you to “Share Your Passion” by uploading a photo of yourself in pursuit of your own unique aspirations or passion—such as art, sports, or music. The contest will accept submissions through Nov. 20, 2017 on peets.com/passion. Winners will be randomly selected in a drawing conducted around Nov. 29, 2017. No purchase is necessary.

The Peet’s “What Fills Your Cup?” promotion has a cast of well-known characters who are driven by their passions. “The success of Peet’s Coffee is intrinsically tied to our passion for crafting the finest and freshest coffee sourced from the highest quality beans and hand-roasted in small batches,” said Andrea Fernandes, Director, Brand Marketing, Peet’s Coffee. The individuals whose stories Peet’s chose to highlight include:

  • Kristen Kish, an acclaimed chef (winner of Bravo’s Top Chef) releasing her first book, Kristen Kish Cooking
  • Brianna Cope, a professional surfer from Kauai chasing waves since the age of four, currently traveling the world as a member of the World Surf League
  • Scott Borrero, a lauded commercial photographer and winner of Nigel Barker’s Top Photographer

In other Peet’s news, the 2017 holiday blend coffee is now available at Peet’s coffeebar locations, select grocery stores across the country and online. Each season, Peet’s seeks the year’s best beans to create a unique, celebratory blend. The 2017 blend features beans from Guatemala (“for notes of bittersweet chocolate), Sumatra (“for a hint of warm spice”) and Ethiopia (“for a floral twist”). At the beginning of November, coffeebars started serving two new beverages for the holidays in addition to traditional seasonal favorites. The new drinks are Holiday Spiced Latte and Winter Solstice Tea Latte, both featuring a mix of holiday baking spaces. Returning drinks include Peppermint Mocha, Eggnog Latte and Pepperming Cocoa.

Last but not least, Peet’s is permanently adding House Made Chocolate Sauce to its menu. Coffeebar baristas will prepare it fresh each day with premium ingredients. I’m very excited to try this delicious-sounding treat next time I visit Peet’s!

To find a Peet’s Coffee location near you, use the online store locator.

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Peet’s Coffee celebrates 50th anniversary with new signature blend coffee

New Big Bang blend at Peet's Coffee

New Big Bang blend at Peet’s Coffee

Peet’s Coffee is celebrating its 50th anniversary, and in honor of this occasion it has launched a new signature blend called “Big Bang” coffee. It’s now available in grocery stores and Peet’s cafes nationwide, including Northern California cities like Santa Cruz, Capitola, Berkeley, San Francisco, and Monterey.

I had the opportunity to sample this coffee recently by brewing some Big Bang coffee at home, and I enjoyed the resulting coffee quite a bit. It’s described as  a medium roast, and I liked its bold flavor. Big Bang features some of the same premium coffees that are found in Major Dickason’s Blend (the best-seller out of all of Peet’s coffees) but it also has “Ethiopian Super Natural” which includes citrus notes.

Curious about why Peet’s named this coffee “Big Bang?” Peet’s founder Alfred Peet, who opened the first Peet’s retail café in 1966 and essentially kickstarted the craft coffee movement, died in 2007. A quote from “The Joy of Coffee” author/Atlantic Monthly editor Corby Kummer that appeared in Mr. Peet’s New York Times obituary said, “He was the guru of everyone in the gourmet coffee revolution. He was the big bang. It all started with him.”

To find a Peet’s Coffee location near you, use the Peet’s online store locator.

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