Tag Archives: Uncommon Brewers
Santa Cruz weekend highlights including Church Street Fair

Food from G’s Tacos, one of the vendors at Church Street Fair this weekend. Photo credit: G’s Tacos Facebook page
The summertime bounty of events in Santa Cruz continues; here are a few highlights for the weekend of Aug. 5-6, 2017, including refreshment options at the annual Church Street Fair.
Saturday & Sunday, Aug. 5-6: Church Street Fair
The Church Street Fair is part of the Cabrillo Festival of Contemporary Music, which lasts until Aug. 12. As usual, there will be music, dance, art, food, and wine. Participating breweries and wineries include Corralitos Brewing (noon-3:30 p.m. Saturday), New Bohemia Brewing Co. (4-7 p.m. Saturday), Santa Cruz Mountain Brewing (noon-3:30 p.m. Sunday), Uncommon Brewers (4-7 p.m. Saturday), Storrs Winery, Odonata Wines, Soquel Vineyards, Rexford Winery, Alfaro Family Vineyards & Winery and Birichino Wines. Vinocruz—which is opening in Soquel soon—will be pouring the wine both days. Falafel of Santa Cruz, the chefs from Prophet Elias Orthodox Church who put on the annual Greek festivals, food truck G’s Tacos, and Efi’s Dutch-Indo will sell food on both fair days. Food truck Ate3One will participate on Sunday.
Event organizers promise that “non-stop performances from global traditions will keep your spirits high as you select from a variety of local food purveyors, vintners and brewers, and explore the work of dozens of regional artists and craftspeople” (see site for entire performance schedule, which includes Flor de Cana and Broken English Saturday & Watsonville Taiko Sunday).
Location: Church Street between Chestnut & Cedar
Other highlights:
- La Sofrita Puerto Rican will be at Santa Cruz Mountain Brewing 7-10 p.m. Friday
- Efi’s Dutch-Indo will be at POPUP 5:30 p.m. to sellout Friday
- Friday night, lots of food and drinks will be at various galleries, shops and museums (including a fun-sounding balloon-centered exhibit at MAH) for First Friday Santa Cruz.
- My Mom’s Mole will be at Corralitos Brewing Co. Saturday afternoon & evening, and also the first Saturday of September & October. Service is 3 p.m. ‘til 8 p.m. unless they sell out earlier. And yes, I know this isn’t in Santa Cruz, but I wanted to mention anyways, especially since it’s the first of a series of three!
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New Leaf offers birthday discounts & party plus employees get raises
New Leaf Community Markets is celebrating its 30th birthday with lots of discounts through Sunday, Oct. 25, at its stores in Santa Cruz, Capitola, Half Moon Bay and Pleasanton. Also, the Westside store will hold a community block party on Saturday, Oct. 24. Visit Visit New Leaf’s 30-year anniversary site for details on events and promotions.
Discounts & More
Through Sunday, there are 30 different product lines being sold at 30% off—choices vary each day. There are three or four on each weekday, and 14 Saturday/Sunday specials. For Oct. 20, selections on sale included packages of fresh pasta and ravioli from Pasta Mike and raw organic sauerkraut from Farmhouse Culture (both wonderful Santa Cruz area companies). Thursday’s discount items will include all bulk items except for coffee, tea, and herbs. The weekend deals include all New Leaf-brand cheese, organic local apples, and Talenti gelato.
The store created a few fun “30th anniversary exclusive products” including limited edition stainless steel pint cups (Klean Kanteen produced them) and a limited edition “Dirty 30” ice cream made by local Mission Hill Creamery. Only 1,000 pints of this delicious-sounding dessert are being made. It features organic vanilla MHC ice cream made with Straus Family Creamery dairy as the base, infused with a generous caramel swirl made with organic ingredients. The ice cream is blended with deluxe rich chocolate cake donated by Black China Bakery (a family-owned wholesale bakery in Santa Cruz), and chocolate Newman-Os, chocolate cream-filled cookies made with organic flour and organic sugar by Aptos-based Newman’s Own.
Birthday Party
New Leaf’s birthday party, 4 to 8 p.m. Saturday at the Westside New Leaf (1101 Fair Ave., Santa Cruz), has free admission. It features music by The McCoy Tyler Band and the Painted Horses band, an in-store tasting fair, kids’ arts and crafts, and lots of food and drinks for sale. Food vendors include Uncie Ro’s, Mission Hill Creamery, Beckmann’s Bakery, and Farmhouse Culture. Drink vendors include Uncommon Brewers, Bonny Doon Vineyard, and Hallcrest Vineyard. Proceeds benefit Second Harvest Food Bank, a longtime New Leaf partner. If you donate a can of food to SHFB during the party, you’ll get a free raffle ticket (prize to be announced).
History and recent news
New Leaf has accomplished a lot over the years. When their very first store opened, it stocked produce from local Route 1 Farms—and Route 1 vegetables are still found at New Leaf today (in the regular produce bins and in the store’s popular, ready-to-eat Coastal Kale Salad). This is just one of the many local produce growers that New Leaf carries. In 2002, New Leaf became the first retail partner with non-profit marine conservation organization FishWise and launched a sustainable seafood labeling program.
In 2013, Portland-based New Seasons Market purchased New Leaf Community Markets. New Seasons was the first grocer in the world, and New Leaf the second, to become certified B Corporations, which recognize businesses that meet the highest standards of social and environmental responsibility. In late September 2015, New Leaf announced that effective January 1, 2016, it’s increasing the starting wage for all store staff from $10.30 to $12/hour. The pay rate for any staff whose rate falls below the new scale will move to the scale’s minimum, and any staff who have been with the company for more than two years will receive an additional adjustment based on tenure.
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Soquel benefit features 30 beers from nine Santa Cruz area breweries
The 2nd annual Locals Only Tap Takeover is Wednesday, May 20, 2015, at Beer Thirty in Soquel.
This event features 30 local brews on draft from all nine Santa Cruz County breweries—see full list below. All proceeds will be donated to the employees of Boulder Creek Brewery and Cafe. As you may recall, a fire at the popular brewery/café destroyed the venue in March.
The Tap Takeover is from 5pm until closing. Free Agents will perform live music from 7-10pm. Call Beer Thirty at 831-477-9967 for more information.
Participating breweries:
- Boulder Creek Brewery and Cafe
- Corralitos Brewing Co.
- Discretion Brewing
- New Bohemia Brewing Co
- Santa Cruz Ale Works
- Santa Cruz Mountain Brewing
- Sante Adairius Rustic Ales
- Seabright Brewery
- Uncommon Brewers
Event location: Beer Thirty, 2504 S. Main St., Soquel
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A Taste of Santa Cruz 2014 features 30 restaurants, wineries
The 10th annual “A Taste of Santa Cruz,” at the Cocoanut Grove on Thursday, Nov. 13, features approximately 30 participating restaurants, wineries, and breweries. The event runs from 5:30-9 p.m. and benefits first-time home buyers. Tickets are $40 in advance or $50 at the door. Buy tickets online. For more information, visit the site www.atosc.com or call 831-464-2000.
Attendees sample food and drinks, and all proceeds from the event benefit the Santa Cruz Association of REALTORS Housing Foundation grant program that provides closing costs for first time, low-income home-buyers in Santa Cruz County.
Participating food providers include Aldo’s, Assembly, Chaminade, Paradise Beach Grille, Pleasure Pizza’s East Side Eatery, Crow’s Nest, Hula’s, Johnny’s Harborside, Mission Hill Creamery, Shadowbrook, The Point, The Kitchen at Discretion Brewery, Stagnaro Bros. Seafood, and Woodstock’s Pizza. Wineries and breweries include Trout Gulch Vineyards, Storrs Winery, MJA Vineyards, and Uncommon Brewers.
Other highlights at the event: more than 100 raffle prize packages from local businesses and artisans. Prizes include a Las Vegas penthouse stay, four floor seats to a Santa Cruz Warriors game, and four club seats plus VIP parking to a SF Giants game.
Several hundred people attend this event, raising approximately $30,000 annually. Purchasing your tickets in advance is recommended.
Event location: Cocoanut Grove Grand Ballroom, 400 Beach Street, Santa Cruz
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