Wendie Collie, New Seasons Market CEO, at a Portland store
In 2013, Portland-based New Seasons Market purchased New Leaf Community Markets—and now the first New Seasons in Northern California is becoming a reality. New Leaf’s “Evergreen” location in San Jose will become New Seasons Market Evergreen on March 14, 2015.
Beginning March 14, customers who visit the Evergreen store at 5667 Silver Creek Valley Rd. in San Jose will have access to all of New Leaf’s traditional natural and organic products, plus an additional 2,500 items.
For an entire week, there will be grand opening celebratory activities including free samples. This starts Saturday, March 14, with the main event: the Joseph George Middle School drum line will perform before and after a Bread Breaking Ceremony at 10 am. A Tasting Fair featuring many New Seasons vendors will take place from 10:30 am – 5 pm. Kids and families are invited to paint a tile for the store during the Community Mural Project from 10:30 am – 5 pm. There will be a drawing for a one free year of groceries and goodie bags for the first 100 customers following the ceremony. See end of article for the remainder of the week’s schedule.
New Seasons, which launched in 2000, is an independently owned grocer operating 15 stores in the Portland-Vancouver area. New Seasons was the first grocer in the world, and New Leaf the second, to become certified B Corporations, which recognize businesses that meet the highest standards of social and environmental responsibility.
“We are thrilled to bring the neighborhood grocery experience to the Evergreen community,” said Wendy Collie, President/CEO of New Seasons Market. “By that we mean offering our customers a wider variety of product choices, expanding the number of local food producers we work with, providing the friendliest service, and collaborating with community partners to increase their positive impact.“ The Evergreen store will partner with, and provide financial support to, the Evergreen School District and Second Harvest Food Bank of Santa Clara and San Mateo Counties. Ten percent of profits each year will be donated to local non-profits.
Customers can attend weekly wellness lectures and cooking classes in the new Evergreen community classroom. Every day, the Solutions Center offers meal ideas and free samples of treats and “Local Finds”—products made by small local food artisans, crafters and growers. Wine or craft beer tastings and food pairings will be offered every Friday from 5–7 pm. And veterans and seniors will receive 10 percent off most items on Veterans Tuesdays and Senior Wednesdays. Store hours are 8 am – 9 pm daily.
To learn more about New Seasons, visit newseasonsmarket.com.
For more information on New Leaf, see newleaf.com.
Location: 5667 Silver Creek Valley Rd, San Jose, 408-513-8200
March 15-22 Event Schedule at New Seasons Evergreen
- Sunday, March 15: Tasting Fair from 10:30am-5pm with many New Seasons vendors, free
- Monday, March 16: Gluten Free Store Tour highlighting customer favorites from 2 pm – 3 pm, free (RSVP to Lana.Sumati@newseasonsmarket.com)
- Tuesday, March 17: For St. Patrick’s Day, a pop-up green smoothie bar will be blending healthy green drink samples from 11am-3 pm, and traditional Irish fare such as corned beef and cabbage will be served at the Hot Bar.
- Wednesday, March 18: New Seasons Market Store Tour: who we are and what we’re about. Free samples and goodie bags included, 11 am – 12 pm, free (RSVP to Lana.Sumati@newseasonsmarket.com)
- Thursday, March 19: Kid’s Craft Corner in the Community Classroom: drop your kids off for a fun activity while you shop from 2:30-4:30 pm, free
- Friday, March 20: Wine Tasting and Food Pairing from 5-7 pm, complimentary
- Saturday and Sunday, March 21 & 22: Wellness sale features free samples, Q&A with nutrition experts and 20 percent off all vitamins, supplements and body care products.
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