Tag Archives: support small business

Santa Cruz Foodie Holiday Gift Guide 2020: Local gifts, part 7

Goodies from Cheese Shop 831
Photo courtesy of Cheese Shop 831

Welcome to the final installment—part 7—of my holiday foodie gift guide with information for several local businesses if you have some last-minute shopping to do. Contact me at tara@santacruzfoodie.com with questions or comments.

Also see:

Gift guide part 1

Gift guide part 2

Gift guide part 3

Gift guide part 4

Gift guide part 5

Gift guide part 6

Note: some past installments include events that have taken place, but they also mention local businesses you can still support!

I wanted to mention one non-food-related idea: there are so many wonderful artists in our County, and some rely on the annual Open Studios event to bring in a significant part of their income. Due to the pandemic, OS could not take place this year. The sponsoring organization—Arts Council Santa Cruz County—launched a great “curated directory” website to showcase visual artists and provide easy opportunities to support these creative individuals. Visit the Visual Artists Network website at visualartsnetworkscc.com.

My mother, Fereshteh Fatemi, is one of these artists—a talented jeweler—and she’s donating 10% of her sales through Christmas to Second Harvest Food Bank Santa Cruz County.

Speaking of Second Harvest Food Bank, another gift idea is to make a donation to them in honor of someone that you care about. This year, more than ever, people are relying on SHFB for food. The organization distributes over eight million pounds of food each year to children, families, vets and seniors in Santa Cruz County.  More than half of the residents they serve are kids. Traditionally, every dollar donated provides four healthy meals to someone in need. Right now, thanks to a challenge grant from the COVID-19 Local Response Fund at Community Foundation Santa Cruz County, donations are being matched so your dollars are having a double effect.

Here are a few more gift possibilities:

Captiola’s Brown Ranch Marketplace (the center with Trader Joe’s) recently welcomed the store Cheese Shop 831. Owner Jillian Pirolo was supposed to open her business several months ago but got delayed due to the pandemic. I’ve been told by one friend who shopped there that they have amazing cheese—including local, regional and international varieties—and I’ve seen on Instagram @cheeseshop831 that they have other products like olive oil, handmade cheese boards, truffle hot sauce, towels and oven mitts. Visit cheeseshop831.com.

Aptos gift shop Hammond Glass Engraving & Gifts is open by appointment from Tuesday through Saturday. They carry items like Christmas mugs,  Spode mugs, wine glasses, high-ball glasses and serving dishes. The shop has been around for 30 years, and Jessie & David Campbell bought the business in 2018. I haven’t been there myself, but I hope to check it out post-holiday-season. Visit hammondaptos.com.

Five Star Catering put together a fun Local’s Gift Box; read more and purchase online. It supports eight local Santa Cruz area businesses affected by the pandemic including Mutari Craft Chocolate, Santa Cruz Coffee Roasting Company, Edith Meyer Wedding Cakes, and Magnolia Fine Gifts and Apothecary. They are even offering no-charge, no-contact SC County delivery. Visit fivestarcatering.com/holidayboxes.

Michelle Kneads Dough Monterey County is home to talented pastry chef Michelle Lee. A finalist on Food Network’s recent Halloween Baking Championship and a former staff member at restaurants including The C Restaurant+Bar at Intercontinental the Clement Monterey, Michelle found herself out of work due to the pandemic. She decided to get her cottage food permit and start doing pop-up “QuaranTreats.” I’ve enjoyed her food at The C and at special events, and also bought one of her yummy QuaranTreats and plan to buy more. I don’t know if she does gift cards for future treats, but just telling any “sweets fans” you know about her is a gift in itself! Visit Instagram.com/michelle.kneads.dough.

Lots of wineries and breweries are offering gift cards if you want to give your gift recipient the choice of what exactly they will receive. You can get contact info for many wineries at the Wines of the Santa Cruz Mountains website. Visit winesofthesantacruzmountains.com/wineries.

A final list of stores & vendors (without going into too much detail I wanted to make sure and at least share a few more names):

Santa Cruz County

Counter Cultures Kitchen Visit IG @countercultureskitchen

El Salchichero Visit elsalchichero.com

Far West Fungi Visit farwestfungi.com/pages/santa-cruz

Farmer Freed Salts Visit farmerfreed.com

Itso & Notso Hot Sauce Visit makefoodhappy.com

Marini’s Candies Visit mariniscandies.com

Mountain Feed & Farm Supply Visit mountainfeed.com

Sushi Market Sprouts Visit Instagram.com/sushimarketsprouts

Monterey County

Carmel Honey Company Visit carmelhoneycompany.com

The Chef’s Stash (weekly local food boxes curated by chef and restaurateur Gabe Georis and chef Brandon Miller, with omnivore and pescatarian options). Visit thechefsstash.com.

Elroy’s Fine Foods Visit elroysfinefoods.com

Happy Girl Kitchen Visit happygirlkitchen.com

Jerome’s Carmel Valley Market Visit jeromescarmelvalleymarket.com

Other Brother Beer Visit otherbrotherbeer.com

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Santa Cruz Foodie Holiday Gift Guide 2020: Local gifts, part 6

Aptos Apiary honey, one of many gift options at local farmers markets
Photo courtesy of Santa Cruz Community Farmers Markets

Here is part 6 of my holiday foodie gift guide—with some ideas for bakeries, Italian groceries, farmers markets and more. Let’s shop local and support small businesses as much as we can this season (and beyond)!

Also see:

Gift guide part 1

Gift guide part 2

Gift guide part 3

Gift guide part 4

Gift guide part 5

Note: some past installments include events that have taken place, but they also mention local businesses you can still support!

Bakery Gift Cards

Your favorite local bakery can use your support right now. One idea: visit in-person and buy a gift card and one bakery item & put them together for a nice gift! Or if you prefer to shop from home, buy a gift card online. Our wonderful local bakeries include Gayle’s, The Buttery, The Farm, and Companion Bakeshop. Going to Gayle’s? You might combine it with a stop to neighboring Lyons and Melrose, which offers floral arrangements plus a variety of gifts like unique ornaments, European candles, soap, home décor, and packaged sweets. Visiting The Buttery? Its Soquel Avenue location is just four blocks down from the shop Home/Work, which features gift ideas like mugs and bowls, bamboo lunch boxes, beeswax wrap, aprons, homemade hot sauce kits, and seed ball kits like “Pizza Garden” (grow your toppings).  The Farm Bakery, Café & Gifts has its own chock-full-of-fun-items gift shop. You can pick up one of their signature fruit tarts plus things like housewares, linens, whimsical water bottles, cookbooks, candles, toys, and more. Companion Bakeshop has two locations; the Aptos one is in the same center as Outside-In, a shop that has enticing items like botanical candles, travel mugs, Talavera dishes, fleece jackets, puzzles, and ornaments.  

Farmers Markets

Your local farmers market is a wonderful place to shop for gifts. Santa Cruz Community Farmers Markets runs these markets: Wednesday downtown Santa Cruz (DT), Saturday westside Santa Cruz (WS), Sunday Live Oak (LO), and Felton and Scotts Valley (both closed for the season). Below is information on several vendors and products, and their corresponding markets. A fun gift idea to either put with these products or use on its own? Each market sells gift certificates in any amount at the information table at. These funds can be spent over time at any stand at any of the markets. For exact market locations, hours, and more info, visit santacruzfarmersmarket.org.

Listed alphabetically:

  • Apricot King – preserves and dried fruit – DT
  • Aptos Apiary – honey – DT
  • Ashby Confections – DT, WS
  • Bella Vista – olive oil – WS
  • Blossom’s Biodynamic Farm – DT, WS, LO
  • Blue House – dry beans and popcorn – WS
  • Copper Moon Apothecary – soaps, lotions and salves – WS, LO
  • Dirty Girl – tomato preserves – DT, LO
  • Fruition Brewing – DT weekly, LO & WS rotation
  • Good Faith Farm – olives and olive oil – DT
  • Hakouya Miso – DT, WS, LO
  • Hidden Fortress – coffee beans – DT, LO
  • Home Away – fresh pastas, sauces, charcuterie, olives – DT, WS, LO
  • Il Biscotto – traditional Italian cookies – DT weekly, WS and LO rotation
  • Pottery – DT, WS, LO
  • Prevedelli – preserves – DT
  • R & K Honey – WS, LO
  • Santa Cruz Cider – DT
  • Stocking stuffers – things like persimmons, pomegranates, kiwis – DT, WS, LO

Italian goodies

Some Italian restaurants—like Seabright’s Tramonti and midtown Santa Cruz’s Sugo—have created “miniature markets” inside their dining rooms in order to sell holiday gifts. Both are posting pics on Instagram of select offerings, so it might be a good idea to browse online before shopping. Also, Aptos-based Italian restaurant Mentone has a few items that would make good gifts. Visit Tramonti (IG @tramonti_santacruz) for pre-assembled gift baskets with artisan Italian selections or a la carte items like a package of Italian chocolates or fancy balsamic vinegar. If you can manage perishable items with your gift they have a refrigerated grab and go section with things like housemade marinated artichokes, jarred housemade Italian sauce, and packaged gnocchi. Visit Sugo (IG @sugoitalianpastabar) – for packaged pasta, sauce, and Panettone, an Italian type of sweet bread that’s traditional around Christmas. Visit Mentone (IG @MentoneCA) for tee- and sweat-shirts, beanies, wine, and cocktail kits. They are also taking pre-orders for Xmas Eve dinner with add-ons like a holiday wine pack and ManresaBread cookies and granola. I would be remiss if I didn’t mention downtown Santa Cruz’s Zoccoli’s Deli, which has been in business since 1948 and is fully stocked all year long with Italian groceries including sweets. All four of these places have gift cards that you can purchase as well, either for the entire gift or to combine with other items to make your own special gift.

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